Santa Monica is an awesome beach community, and it can often get swamped with tourists, especially near landmarks like Santa Monica Pier and the famous Third Street Promenade. But if you go just a mile south on Ocean Avenue you’ll hit downtown Santa Monica and all the great shops, restaurants, bars and more on Main Street.
Main Street has the best that Santa Monica has to offer—a laid-back vibe, ocean breezes, historical buildings and architechture combined with modern, urban touches. You won’t find any souvenir shops here, except for a few postcards at the local newsstand. Main Street is where the locals go for the hottest looks (Planet Blue), casual Californian lunches (Urth Caffe), an ice-cold pint (Finn McCool’s) or an upscale dining experience (Via Veneto).